Models at an Aveda runway fundraiser for clean water held Saturday at Santa Maria Vineyard & Winery include (from left) Gina Mishark, wearing We the Dreamerz; Julie Frischmeyer, dressed by Addie’s in Jefferson; Jill Bock, wearing Addie’s; and Grace Jorgensen, wearing Toploft Clothing.
Models at an Aveda runway fundraiser for clean water held Saturday at Santa Maria Vineyard & Winery include (from left) Gina Mishark, wearing We the Dreamerz; Julie Frischmeyer, dressed by Addie’s in Jefferson; Jill Bock, wearing Addie’s; and Grace Jorgensen, wearing Toploft Clothing.

May 2, 2018

Area models donned clothing from local boutiques for a global cause in Carroll this weekend. A Head of the Times, an Aveda concepts salon in Carroll, hosted a “catwalk for clean water” event Saturday evening at Santa Maria Vineyard and Winery.

That night, the winery was transformed into a catwalk, featuring about 20 local models of varying ages.

The “ladies’ night out” featured several local boutiques and businesses, including Buckle, We The Dreamerz, Toploft Clothing, Jewelry by Sherry, Glik’s, Blush Boutique, The Market Place in Manning, Social Hour in Dedham and Addie’s Boutique in Jefferson.

The models wore the local stores’ clothing, and A Head of the Times did their makeup and fashioned “avant-garde, runway hair,” said Angi Baumeister, the salon’s owner and one of the event’s organizers.

A Head of the Times’ goal was to raise $2,000 for the Aveda fundraiser, benefiting the Global Greengrants Fund, which supports water-related projects in 85 countries.

And for the first time in Baumeister’s 13 years with the salon, A Head of the Times reached that goal, she said.

Additional proceeds from the event will be donated to Swan Lake State Park.

Since 1999, Aveda stores worldwide have raised more than $56 million for clean water and environmental causes, Baumeister said. Supported projects have helped provide affordable drinking water, fight toxic pollution, protect wetlands, lakes and rivers, support sustainable agriculture and more.

The participating boutiques have seen good sales since the event and are interested in repeating the runway experience next year, Baumeister said.

It’s great to have all the boutiques coming together for a good cause, and I really want to be reminding people to shop local,” she said. “We’re trying to get the word out, more than anything, about caring for the earth we live in.”