U.S. Rep. Steve King
U.S. Rep. Steve King
Friday, August 10, 2012

U.S. Rep. Steve King, R-Iowa, and his media team filmed campaign commercials in Carroll County this week using a variety of settings and businesses as backdrops.

The five-term congressman faces former Iowa First Lady Christie Vilsack, a Democrat, in the Nov. 6 general election in the sweeping new Fourth District.

The King campaign shot footage for commercials on Adams Street downtown Carroll, in an area northwest of Carroll near wind turbines, in Arcadia and at the Santa Maria Winery in Carroll, among other places. The filming took place on Sunday and Monday and involved personnel from Iowa, Texas and California.

“It was a little busy,” King said in an interview.

King said he had no timetable on a release for the advertisements with Carroll scenery.

“Maybe we’ll be so far ahead in the polls we just won’t run any,” King joked. “But I don’t think that’s going to be the case.”

His campaign is now in the process of reviewing footage from the shoots.

“Generally speaking, I don’t want to launch this thing too soon,” King said. “The themes are not necessarily nailed down. We’ve got footage that allows us to be relatively nimble.”

Heartland Marketing Group in Early, long associated with King, was involved with the advertising development as was consultant Fred Davis of California whose client lists includes 2008 GOP presidential candidate John McCain and U.S. Sen. Charles Grassley, R-Iowa.

King’s campaign treasurer Craig Williams of Manning, chairman of the Carroll County Republican Party, and his wife, Cindy, appeared in some of the shoots that could wind up in commercials.

“Unless they end up on the cutting room floor,” Williams joked.

Williams said Carroll County served as an ideal backdrop for King’s messaging.

“This area had a lot to offer, good scenic views,” Williams said.

Santa Maria Winery co-owner John Guinan agreed.

“I think it’s wonderful,” Guinan said. “Carroll shows very, very well. It’s really a prosperous-looking city.”

Jimmy Centers, communications director for the King campaign, said to this point the congressman has shot all of his potential commercial footage in Carroll County.

“The folks from out of state were very impressed with Carroll County,” Centers said.