From After Hours to Anytime - cab service grows to all-day
Thursday, June 2, 2011
Carroll’s After Hours Cab stepped up its service Wednesday to include a name change that reflects its now around-the-clock operation.
Now called Anytime Cab, owner Melissa Enloe’s decision to increase cab-service hours from overnight to 24-hours, seven-days-a-week, came early last month and boiled down to her desire to help the community.
“The explanation is simple,” she said. “I wanted to give back to this community for all of the tremendous support I have been given by offering exceptional service to all at the best price I can manage.”
Starting June 1, Anytime Cab daytime round trips, 7 a.m. to 7 p.m., will cost a flat rate of $3.50 per trip in Carroll, regardless of the number of passengers. Trips outside the city limits cost $1 per mile.
Anytime Cab’s nighttime rates, 7 p.m. to 7 a.m., are $7 per trip in Carroll and $2 per mile outside the city limits.
Anytime Cab can be reached at 712-210-5686.
Enloe, who moved to Carroll from Cameron, Mo., opened After Hours Cab on Oct. 30, 2009, as a seven-days-a-week, 7 p.m. to 7 a.m., operation to accommodate customers during times when the meters in Carroll’s daytime cabs shut off.
A one-time stay-at-home mom, gas station attendant and motel worker, Enloe started the business to help Carroll residents, whether they were bar-goers who drank too much and needed a lift home or a single mother who couldn’t leave her sick child home alone to run for medicine.
But when she was interviewed by the Daily Times Herald late last year, just days before the business’s one-year anniversary, she didn’t expect to expand her cab service to include daytime hours, even though she was urged to do so.
But that all changed when business increased and requests for daytime rides came flooding in.
“I was getting a lot of requests for daytime rides from many of my regular customers,” Enloe said. “About two weeks ago, I made the decision to try 24-hour service.”
Since she made her decision, Enloe started work on a new logo, as well as business cards and new graphics for her vehicles, which include two mini-vans and one car driven by two, full-time drivers, including Enloe, and two part-time drivers.
By upping her staff and hours of operation, Enloe said, she would be of better service to her clients.
“When I would run the cab 7 p.m. to 7 a.m., I probably missed 20 calls. Why turn down business?” she said. “I want to be able to give back to the people who have been so good to me since I started the cab, and offer the same quality of service during the day that they expect at night.”
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