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View the plan, get involved in Carroll Corridor of Commerce 2.0

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An exhaustive look at what can be done to boost Carroll’s Highway 30 corridor includes suggestions to site a walking/biking trail running from roughly Farner-Bocken in eastern Carroll to Walmart on its western edges as well the potential razing of the former JCPenney location to clear space for a visionary three-story, 41-unit apartment complex with retail on the ground level.

These are just a few of the ideas emerging from the City of Carroll and Carroll Area Development Corporation’s commercial and retail revitalization efforts. RDG Planning & Design, a well-known Midwestern firm that has worked in Carroll before, will join local leaders in presenting the Corridor of Commerce 2.0 plan to the public Monday, May 24 from 6:30 to 7:30 p.m. at the Carroll Public Library. The meeting is open to the full community.

The City Council and Planning & Zoning Commission likely are to take up elements of the plan in June.

Those interested can go to to view the draft plan.

Carroll City Council members recently signed off on a $210,000 plan to study improvements to the public spaces in the business district and scout and recruit new businesses, with some of the funding dedicated to staff and consultants who will zero in on bringing new businesses to Carroll or helping existing ones expand.

Under the plan, which earned a 6-0 council vote, the city has contracted with RDG on the corridor element, an expected expense of $60,000. It also will fund the Carroll Area Development Corporation with $150,000 for its efforts with The Retail Coach, an Austin, Texas-based company that is studying local businesses and recruiting new ones. The plan is expected to run three years and be funded through the city’s local option sales tax revenue.

Steering Committee members for the RDG-driven portion are: Eric Jensen, mayor; Josh Axman, Mid-Iowa Insurance & Real Estate; Nick Badding, Badding Construction; Laura Comito, Artworks Studio; LaVern Dirxk, council member; Matt Greteman, Greteman & Associates; Ryan Milligan, Commercial Savings Bank; Thomas Parrish, Carroll Eye Care Associates; Sondra Rierson, Adaptive Audiology Solutions; Denae Rosdail, I Saw The Sign; Austin Scott, Fusebox Marketing; Carolyn Sieman, council member; and Ed Smith, St. Anthony Regional Hospital.

Non-voting members of the committee are Pogge-Weaver, Carroll Chamber and CADC Director Shannon Landauer, City Public Works Director Randy Krauel and City Finance Director Laura Schaefer.

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